Design of brand identity for polska fundacja rozwoju
year: 2022
Client: Polska Fundacja Rozwoju
role at work: brand analysis, visual identification, website
Problem
Lack of tools enabling the presentation and dissemination of the foundation’s activities among target groups.
Project objective
The aim of the project is to create a complete and coherent way of communication based on previous brand analysis. It includes visual identification along with the necessary products.
About the process
The project of creating the brand identity of the Polska Fundacja Rozwoju began with interviews and conversations in order to learn about the goals, needs and potential problems of the foundation. During the meetings, we established the strategy of the foundation’s activities, potential groups of recipients, methods of communication, and the most important values. I learned a lot about the vision, mission and assumptions of the foundation, but also about short- and long-term goals. All the information collected was needed to create assumptions regarding the brand, which helped to specify the final appearance of individual elements of the visual identification.
Few words about Polska Fundacja Rozwoju
The mission of the Polska Fundacja Rozwoju is broadly understood development in every field, dissemination of knowledge and support for the development of competences of their Clients. All the information collected was needed to create assumptions regarding the brand, which helped to specify the final appearance of individual elements of visual identification. The vision of the Polska Fundacja Rozwoju is to support and help all those who want to expand their competences or simply need support from experts in order to implement specific business activities.
KEY VALUES
The values with which the brand most identifies were very helpful in building the visual assumptions on the basis of which the design process continued.
Brand book
BUSINESS CARDS
Business cards were created in two versions – a general foundation business card, and individual business cards for each of the foundation’s members.
Company letterhead
Rollup
poster
website
The website was built using a template on the WordPress platform.
The process included choosing the best form of setting up the website for the client, taking care of all necessary issues such as domain and hosting. Presentation of proposed templates, and possibilities. Implementation of the shared vision of the website according to previous arrangements.
The website can be viewed in the link below.